Urgency · 902K views · 3 weeks ago
BEFORE YOU SCROLL…
Classic retention hook with urgency built in.
Why this hook works
It interrupts the scroll with a direct time-sensitive cue.
Where to use it
- TikTok and Instagram Reel intros
- YouTube Shorts and long-form opening lines
- Paid ads and creator landing pages
- Email subject lines and social posts
Hook variants
- Before You Scroll
- Before You Scroll… before you post again
- Before You Scroll… if you want more views
- Before You Scroll… — here is the fix
- Before You Scroll… and watch what happens